Wolfe and Ordnance delivers Boutique fashion, clothing, shoes and unique accessories from the hottest brands in the industry.
Wolfe and Ordnance stocks fashion and accessories from some of the most in-demand labels. From statement shoes to the latest trends, you’ll find something to love from labels like C/MEO Collective, MLM, Zulu and Zephyr, Senso, Camilla and Marc, Nobody Denim and MORE.
The Manning Great Lakes Focus sits down with the owner and founder of Wolfe and Ordnance Dani Odgers. Dani talks about her passion for photography and fashion and how Wolfe and Ordnance began.
What’s your connection with our gorgeous region, did you grow up here?
Yeah I grew up in Forster/ Tuncurry, it truly is such a beautiful place to grow up. I only moved away for University and to pursue work opportunities. I love coming back to get away from the grind of the city. Setting up the store has given me the ability to do this much more regularly as well, I think it’s great.
At what point did photography become an interest for you and when did you develop your passion for fashion photography?
I became interested in photography when I was in school, at that point it was more of a hobby. It developed more into a passion when I left for university to study photo imagery and later visual communications. Certain projects I got the opportunity to do through university really geared my focus more towards fashion photography and I haven’t looked back since.
What are some of the exciting projects you’ve worked on?
I really can’t put it down to one, because I get really excited about all our projects, with each new collection arriving in store I shoot a new look book and campaign. I have a location and model wish list, each new shoot I get a chance to tick those off the list, which is pretty exciting for me.
Tell us about your online blog Wolfe & Ordinance and how it became much more than just a fashion blog…
Wolfe and Ordnance originally started as a photography and fashion blog. As my main interest in photography is fashion I spent lot of time working with other bloggers, models and collaborating with labels. Initially it was a space where I could showcase my portfolio.
Following university I opened a small online clothing store where I could combine both my love for photography and fashion, this is what became Wolfe and Ordnance.
I ran the online store for almost a year and realised that we needed to expand the business by opening a store and having a more physical presence within the market. Originally we were looking in the Sydney area however a perfect space became available in Forster/Tuncurry so I jumped at it.
I contacted a few of my friends who work within the industry and live in the area and thought it would be a great idea to open up a pop up store for the summer. Having a shopfront turned out to be something we thoroughly enjoy and we’ve had such an amazing response from the community so we’ve decided to stay.
Who are some of the local artists/designers we can find showcased in your shopfront?
I teamed up with Lisa Stricker, the owner and director of Lenni the Label to create a place for customers not only to find all the wonderful brands we stock at Wolfe and Ordnance but also a place where all the pieces in the Lenni collection are available. Along side Lenni we also stock local designer IINA and Son of Lumiere to add some more oomph to our store collection.
I think it is great to be able to support local designers because it is an industry that does need more support and recognition within Australia. We don’t always need to look overseas we have fantastic talent available right here.